Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to customers or potential customers.

For many reasons, Email marketing has become an extremely popular and important method of Internet marketing, but it comes with important rules and laws you are required to use or you could end up "Blacklisted" or worse.

The CAN-SPAM Act of 2003 authorizes an $11,000 penalty per violation for spamming (per recipient). Because of the Act, most companies will hire or pay a service to manage their email marketing. To comply with the Act's regulation of commercial email, services typically: require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses which may not have given valid permission.

Benefits of Email Marketing

• Email Marketing is very cost effective when done properly.
• All business can benefit from the right level of Email Marketing.
• Email Marketing turns first time customers into repeat customers.
• Email Marketing enhances brand awareness by placing your brand in front of your target market on a regular basis.

Permission based email marketing is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it. This makes it unlike unsolicited advertisements (often referred to as SPAM). Opt-in email advertisements are more personal and relevant to the consumer than untargetted advertisements.

Email Marketing Blog

Email Marketing Cedar Rapids (Top of Page)