Internet Press Releases

An Internet press release is a condensed article written in a journalistic style meant for distribution via the Internet. A press release is not a sales document, resume, or an advertisement. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. This can include announcing product releases, new services, or drama within your market (e.g. How your business was affected by the flood).

Benefits of Internet Press Releases

• Internet press releases are reletavely inexpensive
• Internet press releases provide increased visibility and brand awareness
• There is a huge demand for Internet press releases from the Internet news sites, because they don't have the resources to generate all of their own news
• Internet press releases add credibility for your organization
• Once Internet press releases are picked up by a news website, they usually remain on the site and provide free publicity

Press releases are relatively inexpensive to prepare and distribute. Compare the price of a full-page ad from a major news publication - generally tens of thousands of dollars. Even local papers typically charge several thousand dollars. For less than a few hundred dollars, you can receive better, more comprehensive coverage than paid advertising. Research shows that most news releases generate a higher return than even high powered ad campaigns.

Another advantage to sending out news releases is that there is always demand. All news organizations, to include magazine editors, broadcast, and industry specific editors use press releases to develop the bulk of their published news stories. From a consumer stand point, editors who report on your news release are considered disinterested parties, meaning that your announcement was chosen because of public demand for relevant and useful information. Often, paid advertising is suspect in the customer's eye because companies are more interested in their products selling than what is in the best interest of their customers.

This free publicity generated from your news release is all the better because the media has given its stamp of approval which adds credibility and value to your company or organization. These benefits make press releases and integral part of a well-rounded Internet Marketing plan.

Internet Press Release Blog