Social Media Marketing
Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing goals through the participation in various social media networks (MySpace, Facebook, Bebo, YouTube, Digg, Wikipedia, Blogs, etc). The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management which may include Cedar Rapids Iowa area branding.
Social Media Marketing Sites
- Blip.tv
- del.icio.us
- Dopplr
- Flickr
- FriendFeed
- hulu
- Library Thing
- Lijit
- MyBlogLog
- Pownce
- Shelfari
- SlideShare
- StumbleUpon
- Technorati
- Twine
- Upcoming
- Utterz
- & Many More!
Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.
Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community (i.e. Cedar Rapids Iowa) you want to reach with a message that appeals to them and invites contribution.